I keep promising that I’ll be sending these emails more often, but keep failing to do so. I’m traveling to lots of places, doing lots of podcasts, and meeting lots of people, though. 

I’m just at the airport on my way back from Ottawa Writers Festival - one of my favorite events, anyway. Very human-scaled, book-loving, open-minded, author-supporting people. They made me a flax burger, and I got to sit and talk with one of my favorite writer/thinkers of all time, Cory Doctorow, while eating it. A bunch of people who showed up complained I hadn’t warned anyone that I was coming, so here are main upcoming appearances:

May 8 NYC - PEN Literary Festival
May 15 NYC - Techonomy
May 21 - 92nd St Y
June 1 - Team Human Live, Toronto - Virtual Realty Toronto

I’ll also be at the MAHA Festival in Omaha, and MUTEK in Montreal, both in August. 

As for me, I’m feeling good about the impact that Team Human has had - much greater than the sales figures might indicate. Yes, the experience of reading Team Human is something I really want people to have; it’s not a book about something, so much as a journey that has been crafted to convey something. 

But when I stop to think that over a million people have listened to at least one of my two-hour conversations with Sam Harris or Russell Brand, I feel immensely grateful. I’m even learning to appreciate the unanswerably huge volume of email that’s coming in. True, most of it is from people who heard one of those podcasts but don’t read books; they want me to share the ideas in the form of customized answers to their lists of specific questions. And while that’s just not possible for me to do, it does show that people are responding to the material, and are hungry for more. 

I’m completely uncertain of what I’m doing next and feeling great about that. Either a theater project, a documentary, or a graphic novel. Or maybe a TV series version of my ADD graphic novel, if the Hollywood gods see fit. I’m taking a few weeks off from the Team Human podcast to catch my breath and avoid total burnout. 

I’m thinking to come back on an every-other-week schedule, in order to give everyone a bit more time to digest these things.  

Here are two recent pieces, adapted from Team Human monologues, and posted on Medium. See you soon, I hope. 

Douglas



Time for Progressives to Stop Shaming One Another
We need to welcome the newly woke, however imperfect

Sometimes I find my hopes for the progressive agenda outweighed by my fear for what happens each time they make another stride. I realize times are hard — economic inequality is high; racism, sexism, and homophobia are on the rise; and climate crisis is in progress — and these issues need to be addressed urgently. But I’m growing increasingly concerned about the progressive left’s rigid understanding of positive social change. There’s almost a refusal to acknowledge victories and a reluctance to welcome those who want to join.

For instance, when a brand like Nike decides to make ads in favor of Colin Kaepernick, we want to push back. I get it. It’s blatant pandering to Black Lives Matter, right? It’s a dilution of the values of the movement. But it’s also an indication that a big company wants to show its support for an important cause. This is self-interested, but it’s also a good sign.

Or when Pepsi and Kendall Jenner do a zillion-dollar advertisement paying homage to some sort of Black Lives Matter rally, I know it’s inane. It reduces social justice activism to some sort of fashion statement. But it’s also a sign that Pepsi wants to be down with whatever this thing is as best they can understand it. It may have been a watered-down, issueless protest they were depicting, but no one could miss that they were trying to side with millennial angst and social justice in general — just as many millennials do. (As social satire, in some ways it reveals how a lot of activism is really a form of cultural fashion. 
Maybe that’s the real reason activists are so bothered by their hip representation in a Pepsi commercial. They know that — at least in part — they, too, are suckered by the sexy fun of protests and rallies, stopping traffic, and flummoxing cable news commentators and yet often have trouble articulating what about “the system” they actually want to change.)

No matter how superficial or self-congratulatory their efforts, however, what the corporations are trying to do is get on the right side of history. Think of it cynically, and it makes perfect sense: These giant corporations are picking sides in the culture wars. It’s not short-lived pandering; they can’t afford that.Unlike politicians, who often attempt to stroke and gratify different, sometimes opposed constituencies and appeal to a local base, corporations necessarily communicate to everyone at once. Super Bowl advertising is one size fits all.

So when a corporation decides to back Colin Kaepernick, Black Lives Matter, economic equality, or climate remediation, it is making a bet that those are sides that are going to win. This is good. It’s not simply a matter of employees or shareholders pushing management to do the right thing. No, it’s future forecasters telling the branding department where things are headed. Companies are realizing that their futures better be tied to whichever side of an issue that’s going to win.

Cynical? Maybe. But, despite the way the Supreme Court might rule, corporations are not people; they’re just corporations. They don’t have feelings; they only have power. They’re putting their money and reputations on racial equality and social justice over white nationalism. This alone should serve as a leading indicator of where things are actually going. A sign of hope.

Instead of rejecting such efforts, we should welcome them. Maybe think of corporations as dinosaurs that can be trained. Their help is worth more than the pleasure of perpetual righteous indignation.

I’ve been likewise dismayed by many progressives’ take-no-prisoners approach to people who working for social justice. Bernie Sanders, perhaps the person most responsible for bringing the Democratic Party home from its neoliberal vacation, recently became the object of contempt for having used the word “niggardly” in a speech 30 years ago. Though the discomfort is understandable, the word has nothing to do with race. It means stingy. It was on my SATs in 1979. And yet, we’ve now moved into an era where we don’t use such a word because it sounds like a racial slur. I get that.

The problem is that the more we attack people for whatever they did before they were woke or, in Bernie’s case, before progressive standards changed, the less progress we’re going to make. Why agree that we should move beyond a certain behavior or attitude if doing so simply makes us vulnerable to attack? How can a D.C. politician, for example, push for the Washington Redskins to change their name when they know there’s footage somewhere of them rooting for the team or wearing a jersey with a Native American on it? Even though the politician may agree with the need for a change, they would have to resist or at least slow the wheels of progress lest they get caught under the cart. Intolerance and shaming is not the way to win allies.

Progressives are mad, hurt, and traumatized. But they’ve got to dismantle this circular firing squad and begin to welcome positive change rather than punish those who are trying to get woke. Truth and reconciliation work better than blame and shame.


Operation Mindfuck 2.0
The hippies’ effort to destabilize the American dream may have worked too well

Propaganda used to mean getting people to believe stuff. Now it means getting them to question what they believe or whether there’s any truth at all. However disorienting this is, it may not be all bad.

The term “propaganda” originally referred to a 17th-century committee of Roman Catholic cardinals that sought to propagate the religion through foreign missions — the marginally and only temporarily benevolent face of European colonialism. In modern times, public relations guru Ed Bernays revived the term to describe the way Woodrow Wilson’s administration convinced Americans to support U.S. involvement in World War I. Propaganda was about telling the same story through so many media channels at once that there appeared to be only one story.

Today, however, the primary goal of government propaganda is to undermine our faith in everything. Not just our belief in particular stories in the news, but our trust in the people who are telling the stories, the platforms, and fact-based reality itself. Facts are, after all, the enemy of beliefs.

What many of us forget is that this new style of influence through disorientation is really an appropriation of the counterculture’s techniques.This is what the Situationists were doing. So were the hippies and “heads” of the 1960s.

Before Watergate anyway, it felt as if the press and the government were on the same side, telling the same story to us all. There was no way for the underfunded counterculture to compete with mainstream reality programming—except by undermining its premises. The flower children couldn’t overwhelm Richard Nixon’s National Guard troops, but they could put daisies in the barrels of their rifles.

Taken to the extreme, this sort of activist satire became Operation Mindfuck, first announced in 1968 by Robert Anton Wilson and Robert Shea in their Illuminatus Trilogy. The idea was to undermine people’s faith in government, authority, and the sanctity of consensus reality itself by pranking everything, all the time.

Operation Mindfuck was engineered to break the trance that kept America at war, blindly consuming, and oblivious to its impact on the rest of the world. Destabilize the dominant cultural narrative through pranks and confusion. Say things that may or may not be true — but probably not. But maybe. Levitate the Pentagon as an act of protest. Publish conspiracy stories about Jackie Kennedy walking in on Lyndon Johnson sexually abusing the exit wound in JFK’s head when his body was being transported back to Washington, DC.

Operation Mindfuck sought to suggest that anything anyone in the counterculture was doing at any time might just be part of an elaborate prank. This put outsiders in a difficult position: The only safe assumption was that anything a hippie was doing was part of Operation Mindfuck — some sort of trick or game. But because this could only lead to paranoia, one had to assume that whatever they were doing was probably harmless. They were, after all, just pranks. For their part, the counterculture agitators hoped the assumption that they were just jesters would keep them safe from any real persecution.

But over the ensuing decades, it was the progressive left whose ideas ended up becoming mainstreamed. Really, from All in the Family onward, it was progressive values in fictional TV — Maude to M*A*S*H, Murphy Brown to The West Wing. And as that became the dominant cultural narrative, Operation Mindfuck became the tool of the alt-right. Is the Cult of Kek — that Egyptian frog cartoon — real? Can they cast spells on social media that change the way people think and vote?

Or consider the president himself, releasing more decoys per minute than an Apache helicopter and forcing Americans to, at the very least, entertain the notion that the entire media is run by the deep state. Anything is possible, right? Climate change is a hoax. The earth may be flat, as an increasingly vocal minority are arguing. Easily misinterpreted videos on Twitter force everyone to stop and think twice before deciding they know what it is they’re really looking at.

But the value of Operation Mindfuck isn’t just the opportunity to exchange one delusion for another. It’s not about replacing the fantasy of a borderless world with that of a walled nation-state or that of a free-market jungle with communism, but seeing all of them as extreme, ideological endpoints. These are reality tunnels — perceptual limitations and conceptual frameworks, shaped by our experiences and prejudices. None of them can be understood as absolute. But at the same time, we have to remember that some of these tunnels are a whole lot closer to reality than others. It’s up to us to choose the most constructive and compassionate ones to inhabit.


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Douglas Rushkoff
http://rushkoff.com
Founder, Laboratory of Digital Humanism and Professor of Media Theory and Digital Economics, CUNY/Queens
Research Fellow, Institute for the Future


Team Human, my new book, is out this month!
Team Human - the podcast

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