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Re: Ideas for promoting and marketing the serials department Andrew Waller 22 Apr 2004 21:18 UTC

Unfortunately, that sometimes doesn't even cut it; all electronic is out.   When
we've talked to instructors about giving assignments with that provision,
usually they just want to get the students to recognize that there are other
formats than electronic.  The bad thing is that they often don't tell their
students this so the students end up thinking one of two things: "Internet is
bad" or "My instructor is an idiot".

Andrew

Rienne Johnson wrote:

> I've seen that happen, too, and I've diverted students to the PDF forms of
> e-journal articles where available. With the page preservation intact, it
> can be classified as a journal article, fulfilling the instructor's wish of
> "no internet sources" and the patron can still get the material he/she is
> looking for, even if we do not have a reserve print copy.
>
> Rienne
>
> ----- Original Message -----
> From: "Emmett Denny" <emmett.denny@FAMU.EDU>
> To: <SERIALST@LIST.UVM.EDU>
> Sent: Wednesday, April 21, 2004 10:44 AM
> Subject: Re: [SERIALST] Ideas for promoting and marketing the serials
> department
>
> > I have found through my work at one college and one university that
> > instructors unwittingly hinder electronic serial usage.  So often students
> > come into the library and are shown electronic journals and their response
> > at times is: "My teacher said I could not use any sources off the
> Internet.
> > It has to be paper."
> >
> > Emmett Denny
> > Interim Head of Technical Services
> > Florida A&M University
> > Tallahassee, FL   32307
> >
> > 850.599.3926
> >
> >
> > -----Original Message-----
> > From: SERIALST: Serials in Libraries Discussion Forum
> > [mailto:SERIALST@LIST.UVM.EDU] On Behalf Of Mays, Allison
> > Sent: Wednesday, April 21, 2004 8:29 AM
> > To: SERIALST@LIST.UVM.EDU
> > Subject: Re: [SERIALST] Ideas for promoting and marketing the serials
> > department
> >
> > Rachel -
> >
> > It sounds like you're doing a fair amount already. I'm at a small
> > liberal arts college and our usage is increasing gradually/steadily as
> > the students become aware of what is available. We have put information
> > in our library newsletter but I'm sure hardly anyone reads it. We also
> > stress ejournals in our bibliographic instruction classes; even if they
> > don't "get it" totally, they've at least been introduced to it. But I
> > attribute the increased usage to our one-on-one work with students as
> > they stumble in the night before a paper is due. Once they realize what
> > they can get online, there is no going back. Our faculty members are "on
> > board" with ejournals and realize that's what the students want to use.
> >
> > It surprises me that your usage is low. As computer-savvy as college
> > kids are today, they're totally gung ho about anything online; we have
> > to drag them kicking and screaming to the paper. Does your college
> > require a lot of papers? Ours does, and I think this accounts for our
> > usage stats.
> >
> > I think you just have to keep chipping away at it.
> >
> > Allison
> >
> > Allison P. Mays
> > Acquisitions/Serials Librarian
> > Millsaps College
> > 1701 N. State Street
> > Jackson, MS 39210
> > 601-974-1083
> > maysap@millsaps.edu
> >
> >
> > -----Original Message-----
> > From: Rachel [mailto:rachelb@MACAM.AC.IL]
> > Sent: Wednesday, April 21, 2004 4:37 AM
> > To: SERIALST@LIST.UVM.EDU
> > Subject: [SERIALST] Ideas for promoting and marketing the serials
> > department
> >
> >
> > Dear Librarians,
> > I am looking for concrete ideas as to how to promote the serials
> > department especially e-journal usage, which at the moment is relatively
> > low. I already send faculty members TOC alerts and new journal
> > information. I also post interesting articles on a cork board. Thanks
> > for your help
> >
> > Rachel Ben-Eliezer
> > Serials Librarian / ILL
> > DAVID YELLIN COLLEGE OF EDUCATION
> > LIBRARY
> > POB 3578
> > JERUSALEM 91035
> > ISRAEL
> > TEL: 02 6558180
> > FAX: 02 6521548
> > E MAIL: rachelb@macam.ac.il
> >

--
Andrew Waller
Serials Librarian
Collections Services
University of Calgary Library

waller@ucalgary.ca
(403) 220-8133 voice
(403) 284-2109 fax