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Re: Ideas for promoting and marketing the serials department Emmett Denny (21 Apr 2004 15:44 UTC)

Re: Ideas for promoting and marketing the serials department Emmett Denny 21 Apr 2004 15:44 UTC

I have found through my work at one college and one university that
instructors unwittingly hinder electronic serial usage.  So often students
come into the library and are shown electronic journals and their response
at times is: "My teacher said I could not use any sources off the Internet.
It has to be paper."

Emmett Denny
Interim Head of Technical Services
Florida A&M University
Tallahassee, FL   32307


-----Original Message-----
From: SERIALST: Serials in Libraries Discussion Forum
[mailto:SERIALST@LIST.UVM.EDU] On Behalf Of Mays, Allison
Sent: Wednesday, April 21, 2004 8:29 AM
Subject: Re: [SERIALST] Ideas for promoting and marketing the serials

Rachel -

It sounds like you're doing a fair amount already. I'm at a small
liberal arts college and our usage is increasing gradually/steadily as
the students become aware of what is available. We have put information
in our library newsletter but I'm sure hardly anyone reads it. We also
stress ejournals in our bibliographic instruction classes; even if they
don't "get it" totally, they've at least been introduced to it. But I
attribute the increased usage to our one-on-one work with students as
they stumble in the night before a paper is due. Once they realize what
they can get online, there is no going back. Our faculty members are "on
board" with ejournals and realize that's what the students want to use.

It surprises me that your usage is low. As computer-savvy as college
kids are today, they're totally gung ho about anything online; we have
to drag them kicking and screaming to the paper. Does your college
require a lot of papers? Ours does, and I think this accounts for our
usage stats.

I think you just have to keep chipping away at it.


Allison P. Mays
Acquisitions/Serials Librarian
Millsaps College
1701 N. State Street
Jackson, MS 39210

-----Original Message-----
From: Rachel [mailto:rachelb@MACAM.AC.IL]
Sent: Wednesday, April 21, 2004 4:37 AM
Subject: [SERIALST] Ideas for promoting and marketing the serials

Dear Librarians,
I am looking for concrete ideas as to how to promote the serials
department especially e-journal usage, which at the moment is relatively
low. I already send faculty members TOC alerts and new journal
information. I also post interesting articles on a cork board. Thanks
for your help

Rachel Ben-Eliezer
Serials Librarian / ILL
POB 3578
TEL: 02 6558180
FAX: 02 6521548