Re: Ideas for promoting and marketing the serials department Rienne Johnson 21 Apr 2004 16:47 UTC
I've seen that happen, too, and I've diverted students to the PDF forms of e-journal articles where available. With the page preservation intact, it can be classified as a journal article, fulfilling the instructor's wish of "no internet sources" and the patron can still get the material he/she is looking for, even if we do not have a reserve print copy. Rienne ----- Original Message ----- From: "Emmett Denny" <emmett.denny@FAMU.EDU> To: <SERIALST@LIST.UVM.EDU> Sent: Wednesday, April 21, 2004 10:44 AM Subject: Re: [SERIALST] Ideas for promoting and marketing the serials department > I have found through my work at one college and one university that > instructors unwittingly hinder electronic serial usage. So often students > come into the library and are shown electronic journals and their response > at times is: "My teacher said I could not use any sources off the Internet. > It has to be paper." > > Emmett Denny > Interim Head of Technical Services > Florida A&M University > Tallahassee, FL 32307 > > 850.599.3926 > > > -----Original Message----- > From: SERIALST: Serials in Libraries Discussion Forum > [mailto:SERIALST@LIST.UVM.EDU] On Behalf Of Mays, Allison > Sent: Wednesday, April 21, 2004 8:29 AM > To: SERIALST@LIST.UVM.EDU > Subject: Re: [SERIALST] Ideas for promoting and marketing the serials > department > > Rachel - > > It sounds like you're doing a fair amount already. I'm at a small > liberal arts college and our usage is increasing gradually/steadily as > the students become aware of what is available. We have put information > in our library newsletter but I'm sure hardly anyone reads it. We also > stress ejournals in our bibliographic instruction classes; even if they > don't "get it" totally, they've at least been introduced to it. But I > attribute the increased usage to our one-on-one work with students as > they stumble in the night before a paper is due. Once they realize what > they can get online, there is no going back. Our faculty members are "on > board" with ejournals and realize that's what the students want to use. > > It surprises me that your usage is low. As computer-savvy as college > kids are today, they're totally gung ho about anything online; we have > to drag them kicking and screaming to the paper. Does your college > require a lot of papers? Ours does, and I think this accounts for our > usage stats. > > I think you just have to keep chipping away at it. > > Allison > > Allison P. Mays > Acquisitions/Serials Librarian > Millsaps College > 1701 N. State Street > Jackson, MS 39210 > 601-974-1083 > maysap@millsaps.edu > > > -----Original Message----- > From: Rachel [mailto:rachelb@MACAM.AC.IL] > Sent: Wednesday, April 21, 2004 4:37 AM > To: SERIALST@LIST.UVM.EDU > Subject: [SERIALST] Ideas for promoting and marketing the serials > department > > > Dear Librarians, > I am looking for concrete ideas as to how to promote the serials > department especially e-journal usage, which at the moment is relatively > low. I already send faculty members TOC alerts and new journal > information. I also post interesting articles on a cork board. Thanks > for your help > > Rachel Ben-Eliezer > Serials Librarian / ILL > DAVID YELLIN COLLEGE OF EDUCATION > LIBRARY > POB 3578 > JERUSALEM 91035 > ISRAEL > TEL: 02 6558180 > FAX: 02 6521548 > E MAIL: rachelb@macam.ac.il >