Re: Ideas for promoting and marketing the serials department Rosemary Burgos-Mira 21 Apr 2004 20:36 UTC
We have found that what the teaching faculty usually mean is that they do not want the students to just get articles from doing a "goggle" or "yahoo" search. The articles that the students get from the specialized databases in the library are what the teaching faculty want the students to get. Have orientation classes so that both the faculty and students understand the difference. Rosemary Rosemary Burgos-Mira Acquisitions/Gifts Librarian Long Island University-CW Post 720 Northern Blvd. Brookville, NY 11548 (516)299-3526-voice (516)299-2470 -fax rosemary.burgos-mira@liu.edu -----Original Message----- From: SERIALST: Serials in Libraries Discussion Forum on behalf of Emmett Denny Sent: Wed 4/21/2004 11:44 AM To: SERIALST@LIST.UVM.EDU Cc: Subject: Re: [SERIALST] Ideas for promoting and marketing the serials department I have found through my work at one college and one university that instructors unwittingly hinder electronic serial usage. So often students come into the library and are shown electronic journals and their response at times is: "My teacher said I could not use any sources off the Internet. It has to be paper." Emmett Denny Interim Head of Technical Services Florida A&M University Tallahassee, FL 32307 850.599.3926 -----Original Message----- From: SERIALST: Serials in Libraries Discussion Forum [mailto:SERIALST@LIST.UVM.EDU] On Behalf Of Mays, Allison Sent: Wednesday, April 21, 2004 8:29 AM To: SERIALST@LIST.UVM.EDU Subject: Re: [SERIALST] Ideas for promoting and marketing the serials department Rachel - It sounds like you're doing a fair amount already. I'm at a small liberal arts college and our usage is increasing gradually/steadily as the students become aware of what is available. We have put information in our library newsletter but I'm sure hardly anyone reads it. We also stress ejournals in our bibliographic instruction classes; even if they don't "get it" totally, they've at least been introduced to it. But I attribute the increased usage to our one-on-one work with students as they stumble in the night before a paper is due. Once they realize what they can get online, there is no going back. Our faculty members are "on board" with ejournals and realize that's what the students want to use. It surprises me that your usage is low. As computer-savvy as college kids are today, they're totally gung ho about anything online; we have to drag them kicking and screaming to the paper. Does your college require a lot of papers? Ours does, and I think this accounts for our usage stats. I think you just have to keep chipping away at it. Allison Allison P. Mays Acquisitions/Serials Librarian Millsaps College 1701 N. State Street Jackson, MS 39210 601-974-1083 maysap@millsaps.edu -----Original Message----- From: Rachel [mailto:rachelb@MACAM.AC.IL] Sent: Wednesday, April 21, 2004 4:37 AM To: SERIALST@LIST.UVM.EDU Subject: [SERIALST] Ideas for promoting and marketing the serials department Dear Librarians, I am looking for concrete ideas as to how to promote the serials department especially e-journal usage, which at the moment is relatively low. I already send faculty members TOC alerts and new journal information. I also post interesting articles on a cork board. Thanks for your help Rachel Ben-Eliezer Serials Librarian / ILL DAVID YELLIN COLLEGE OF EDUCATION LIBRARY POB 3578 JERUSALEM 91035 ISRAEL TEL: 02 6558180 FAX: 02 6521548 E MAIL: rachelb@macam.ac.il