Email list hosting service & mailing list manager

ALPSP North American Training Courses 2009 (Bev Ackerman) Bob Persing 05 Aug 2009 16:31 UTC

Subject: FW: ALPSP North American Training Courses 2009
From: "Acreman, Beverley" <>
Date: Wed, 5 Aug 2009 15:58:40 +0100

**apologies for cross-posting**

ALPSP is pleased to announce a range of forthcoming training workshops
and seminars organised by its North American chapter. Summaries are
below, with links to more information.

For details see or contact Isabel Czech,
Executive Director ALPSP North America,

1. Web 2.0: Why it matters and what you need to know - September 30,
2009, Washington DC

2. Creating High-Impact Marketing - October 1, 2009, Washington DC

3. The Journal Editorial Office - November 4, 2009, American Geophysical
Union, Washington DC

4. Understanding Journal Metrics - November 5, 2009, University City
Science Center, Philadelphia


Web 2.0: Why it matters and what you need to know For details:

Date: Wednesday, September 30, 2009

Terry Hulbert, Director of Business Development, American Institute of
Physics Anna Jester, Product Marketing Manager, Allen Press

Who Should Attend: This hands-on workshop is suitable for non-technical
staff who have responsibility for communicating with customers in the
widest sense (buyers, potential buyers, readers, authors and referees),
building communities, or driving business developments within their
organization (e.g. marketing staff, publishers, editors, product
managers, and business development staff).

Overview: Web 2.0 principles and practices can allow publishers of all
sizes to communicate and engage effectively with customers and
communities in ways radically different from traditional marketing
relationships, resulting in true two-way communication. This practical
hands-on workshop will clear away any perceptions that Web 2.0 is a mix
of confusing jargon and technology, and demonstrate how Web 2.0 thinking
and tool use can help publishers to become more successful.

➢ How to use the tools available in Web 2.0 and what they can do in
terms of reaching communities and receiving individual feedback from
existing and potential customers ➢ Gain a practical sense of how to
build and utilize such tools as wikis, blogs, feeds, and podcasts (and
more!) ➢ Understand what people are searching for and see how Web 2.0
can deliver it.

Learning Objectives: By the end of the workshop attendees will be able
to understand what tools are available and what they can do in terms of
reaching communities, and receiving individual feedback from existing
and potential customers; have a practical sense of how to build and
utilize such tools as wikis, blogs, feeds, and podcasts (and more!);
understand what people are searching for and see how Web 2.0 can deliver it


Creating High-Impact Marketing
For Details:
Date: Thursday, October 1, 2009
Janet Fisher , Senior Publishing Consultant, Publishers Communication
Group, Inc.
Melissa Blaney. Lead Web Analyst, Web Innovations, ACS Publications
Chris Beckett, Vice President, Sales and Marketing, Atypon

Who Should Attend: Marketing professionals who have responsibility for
the design and production of both online and print marketing materials.
The workshop is suitable for both those relatively new to marketing and
also those with some experience who are looking to refresh their
understanding and use of design and copywriting in marketing

Overview: Successful, result-orientated marketing involves creating
high-impact online and print material. High-impact material can help
build brands, develop customer loyalty and generate revenues.

➢ The differences between online and print design ➢ What is design?
Basic building blocks ➢ Headlines, hooks, body and close - copywriting
structure ➢ Increasing the impact of copywriting by using motivations ➢
Words as design elements ➢ How to use images to convey marketing
messages ➢ Communicating brand values in marketing campaigns ➢ Briefing
a designer and working with printers


The Journal Editorial Office
For details:
Date: Wednesday, November 4, 2009
Evelyn Jabri, Senior Acquisitions Editor, American Chemical Society
Nancy Winchester, Publications Director, American Society of Plant
Biologists John Long, Managing Editor, American Society of Plant Biologists

Who Should Attend: This is an introductory workshop suitable for
editorial assistants, editorial administrators and anyone who has one to
two years' experience in an editorial administrative capacity.

Overview: Participants will gain a broad overview of the workings of the
editorial office in both non-commercial and commercial publishing
companies. This workshop is highly interactive and the emphasis is on
practical problem solving and sharing of experience. Participants will
be able to see how they can help to improve and shape the journals they
work on and will learn best practices from peers.

➢ Brief overview of the journal's publishing business and environment ➢
A day in the life of an article ➢ The why's and how's of the process ➢
The peer review process, including electronic submission and review
systems ➢ Efficient journal administration: hints and tips, key tasks,
problem solving, and forward planning ➢ The role of, and relationship
with, the editor, editorial boards, reviewers, and authors

Learning Objectives: By the end of the workshop attendees will
understand the role of the editor, the editorial team and reviewers, and
the relationship with these groups; gain a good understanding of the key
tasks required of an editorial assistant or administrator; understand
the journal review process and author expectations; gain useful tips on
how to manage journal administration efficiently; gain advice on best
practice from peers.


Understanding Journal Metrics
For details:

Date: Thursday, November 5, 2009

Marie McVeigh, Senior Manager JCR and Bibliographic Policy, Thomson
Reuters Scientific David Tempest, Associate Director, Research &
Academic Relations, Elsevier

Who Should Attend: This workshop is designed for publishers, editors,
librarians and academics who truly want to understand bibliometrics and
how to put them to the best use.

Overview: Do you really know what an Impact Factor is? Many of us think
we know, but do we really? What about the Eigen factor and the H-index?
These are three different metrics that tell us something about the
usefulness and value of the journals we publish; wouldn't it be great to
truly understand them and know how to use them to promote our
publications? Two of the industry's leading experts will share their
knowledge and help bring us to the next level.

➢ How should the Impact Factor be used?
➢ What pitfalls should be avoided in using it?
➢ What are the H-index and Eigen factor?
➢ How do they differ from the Impact Factor?
➢ What do they tell us?
➢ What do usage reports and download counts tell us?
➢ As we move forward from the impact factor and other metrics, what can
we learn from other measurements of quality and usefulness?
➢ What does the future hold in store?

Learning Objectives: Having an accurate, thorough understanding of the
various metrics that exist in publishing today will enable attendees to
interact more effectively with authors, prospective authors, and
librarians, and will also provide ideas for effective journals marketing.


Sent on behalf of Isabel Czech, Executive Director ALPSP North America,