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Wired review/address Birdie MacLennan 08 Feb 1993 21:54 UTC

Date:         Mon, 8 Feb 1993 15:02:43 -0500
From:         Pam Deemer <LIBPED@EMUVM1>

 Subject:  WIRED REVIEW

 My husband received this from another discussion list and bought a copy.

 Pam Deemer, Emory Law Library, Atlanta GA, libped@emuvm1

 *** Forwarding note from MAILER  --EMUVM1   02/08/93 14:33 ***
 Date:         Mon, 08 Feb 93 14:33:24 EST
 From:         Selden Deemer <LIBSSD@EMUVM1>
 Organization: Emory University - Atlanta, Georgia, USA
 Subject:      WIRED REVIEW

 Date: Fri, 5 Feb 93 00:20:04 -0500
 Comment: Public Library Discussion Group.
 From: publll@nysernet.ORG (Publib Poster)
 Subject: Wired: review of a new magazine

 Sender: Steve Cisler <sac@apple.com>

 Wired: magazine review
 copyright Steve Cisler 1993
 Okay to reprint in any electronic form or in non-profit journals, 'zines,
 newsletters, etc. which are in paper format.

 January 7, 1913.   A small farm near Bardstown, Kentucky. Badgett Dillard
 has just met the mailman on horseback at the point where the dirt road
 intersects with the entrance to the farm. He's looking through the mail
 which includes a Sears Catalog, a letter from his sister in Tulsa,
 Oklahoma, and a brochure for a new automobile.  He shakes his head and
 leafs through the Sears catalog: more new gear, new tools, new temptations.
 As he heads back to the house a neighbor catches up with him and tells him
 about the group of farmers who are planning to string up their own
 telephone system using barbed wire and other common fencing materials.
 Dillard shakes his head again and declines to participate.

 January 7, 1993. A tall office building in San Franciso. The libarian
 emerges from the elevator into a nearly empty ballroom. Musicians are
 tuning up; caterers are arranging trays and tables of snacks, and young
 people dressed in black are rushing around, stashing cartons behind
 curtains, adjusting a purple satin spread that is covering a large table
 near the front of the room.  Time passes, the room fills, and the publisher
 of Wired, Lou Rossetto, and the president, Jane Metcalfe, interrupt the
 high tech chatter to begin the evening events.  First a short welcome and
 warning by Nicholas Negroponte. He predicts the magazine (he has money in
 this venture and is a/the columnist on the back page) will be a big success
 but if it's not the careers of Jane and Lou are in question.  Just a bit of
 nervous laughter.

 Having been a big fan and evangelist for the now defunct Electric Word, I
 think Wired is going to make it, unless it is eclipsed by another one such
 as ASAP, the trial balloon that Forbes and Upside magazines did recently.
 Forbes just doesn't get things right in high tech (see the goofy article on
 computer intrusion in a recent cover story) and Upside is so focused on
 Silicon Valley's Backside (and pocket book) that it lacks a broad enough
 vision.  Wired's vision is not 360 degrees, but it's pretty broad if you
 look at the premiere issue which I have been reading over the past couple
 of weeks.  That, in itself,  says a lot, that I'd find enough to read in a
 magazine to make it last that long.  Most don't last a flight from Chicago
 to Denver, but there is a lot to read in Wired.

 But what about that farmer in Kentucky? He depended on horses, and the
 delivery mechanism for information about the machines that would replace
 many horses was paper and a horse.  Wired is delivering information about
 the digital present and future using print medium.  The authors and the
 staff keep in contact via the Net. Nobody has figured out how to make Big
 Money by publishing electronically, so Wired will stay in print form for
 awhile. It maintains lively discussions about its electronic future on The
 WELL.

 So what's in the magazine besides a few ads?

 A distorted piece of Bruce Sterling's face is on the cover of the first
 issue which reached the streets on January 23. His article on the virtual
 battlefield is excellent: not too much gonzo journalism (what would we be
 like if Hunter Thompson had followed in his mom's footsteps and become a
 children's librarian and Tom Wolfe had become an American Studies
 professor?) but good reporting on the SIMNET tank simulators (built, in
 part, by Jacuzzi), and some chilling extrapolations about the future of
 war.

 Steward Brand interviews Camille Paglia who gets to blue pencil in
 corrections, and then the collaborative document is printed as such.

 John Markoff has a short piece about those rude boys who are picking apart
 cellular phones to reprogram the guts to pick up your conversations.
 Tantalizing hints at more loss of privacy.

 John Browning used to write for the Economist, and librarians will find his
 article on electronic libraries a good start on this complex subject.  He
 focuses on the French Tres Grande Biblioteque, The British Library, and
 Library of Congress, copyright issues, and the whole idea of electronic
 books.  Although he implies that "the Library of Congress is there" (on the
 Net), just a subset of the LC holdings can be reached by telnet. And they
 are on dra.com not loc.gov.  However, about 20 state libraries pay $3000
 per year to have access to Scorpio and other rich sources of information
 gathered by LC. Hints lead me to believe that LC may open up their
 collection even more to Internet users. This would go beyond what they have
 done with the Russian and Vatican documents.

 Karl Greenfield tells us about Otaku: Japanese computer nerds.
 Unfortunately, the designer's penchant for typographic experimentation
 makes this article very hard to read: 4 columns, sideways, with ALL CAPS
 shouting at you for three pages.

 I had been intending to review SCHOOL'S OUT by Lewis Perelman, who is very
 down on public education, teachers, the education establishment, Congress,
 and most forms of intellectual activity that cannot be commercialized. He
 has a short selection about how public education obstructs the future where
 'hyperlearning' extends a rich supply of material, expertise, and
 entertainment to millions of learners attached to their workstations.

 Richard Fricker has a long, byzantine exploration of the amazing Inslaw
 case involving the Dept. of Justice, a software company, a cluster of
 spooks, security personnel, and a dead journalist.  For the House of Reps.
 report on this you can ftp it from ftp.apple.com /alug/rights/inslaw1 (421
 kb).

 There are also articles on morphing techniques used by Michael Jackson, ad
 agencies, and most prominently in Terminator 2 (liquid metal man) as well
 as several pages of info-nuggets: trends, products, events, and other
 on-the-edge magazines.  Paul Saffo has called Wired "Vanity Fair for
 propellor heads"; it has some of the busy, lurid graphics of Mondo 2000,
 but I am pretty conservative when it comes to graphics and typography.
 However, don't let this turn you off. If you have gotten this far in the
 review, I'd  say order it on the spot. One year (six issues) is $19.95 U.S.
 or $45 overseas. Write Wired, 544 Second St.,  San Francisco, CA  94107.

 Librarians can request a free sample copy by sending a self-addressed
 mailing label on your letterhead, and they have agreed to accept requests
 from libraries via email. Write to and let them know which listserv,
 mailing list, or news group or BBS had the review. Write info@wired.com.

 Selden Deemer, Emory University Libraries, Atlanta, GA
 PHONE:  404-727-0271  BITNET:  LIBSSD@EMUVM1  FAX:  404-727-0053