Date: Wed, 09 Sep 1998 08:45:49 -0500
From: SKWORJ@GBMS01.UWGB.EDU
Subject: Re: Advertising Age International (Gail Moss)

> From: "Gail K. Moss" <afn64689@AFN.ORG>
>
> My, we do get cynical after a while, don't we?  But you're absolutely
> right.  My favorite is Valueline where they set up a separate account for
> every item we purchase and then send a minimum of four renewal notices;
> most of them mailed well after our check has cleared.  I guess I love
> serials because every piece of mail is a mystery waiting to be solved.

***Perhaps I sounded more cynical than I feel.  I think of it as more of a
sport, or a skill.  It's the marketer's job to get my money and it's my job
to spend that money in the best manner for the library.

Jeanette Skwor
Cofrin Library
UW-Green Bay