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SSP Pre-Meeting Seminars (Michael Thompson) Stephen Clark 15 Apr 1999 17:15 UTC

---------- Forwarded message ----------
Date: Thu, 15 Apr 1999 10:44:40 -0600
From: Michael Thompson <thompson@RESOURCENTER.COM>
Subject: SSP Pre-Meeting Seminars

Here is the Pre-Meeting Seminar information for the Annual Meeting
of the Society for Scholarly Publishing, to be held June 9-11, 1999 in
Boston. Please excuse any duplication, as I have posted this
information to several lists which may find it of interest.

E-mail for more information <> or check out our
web site for up to the minute details <>


Wednesday, June 9, 1999 8am � noon Developing
Critical Skillsets for Today�s Publishing Environment
Carol Meyer, Publisher Relations, SilverPlatter
Rapidly changing technology, outsourcing of editorial and
production functions and the impact of mergers and
acquisitions is effectively rewriting job descriptions. To be
successful, every organization needs to have staff who know
how to do the job. Have you considered the skills necessary
to manage the changing processes internally, with your
customers, suppliers and partners?
Take time with this workshop to analyze the skills needed
by your staff for the modern publishing organization. Once
you discover those skills, explore the factors that will help
you decide whether to augment your skill portfolio from the
outside or to develop them within your organization. Both
training and economic considerations will be discussed.
A recruiter will analyze industry trends addressing new
types of positions and skills in demand. A line manager will
outline the impact of change within an organization and the
decision to develop or acquire critical skillsets. A consultant
will speak to the trend to- wards outsourcing and
partnering with suppliers as it affects job functions.
This program will identify needed skills in each functional
area and look at sources of either training or skilled labor to
accomplish the task. To contribute effectively in a rapidly
changing environment requires that managers understand
the impact of the changes and the options available to them.
Managers from any size organization will find this seminar
useful for evaluating how best to accomplish the task at
Wednesday, June 9, 1999 8am � noon Web Site
Information Architecture: Planning and Designing
Information Collections on the Web
Paul Kahn, President, Dynamic Diagrams
What is Information Architecture and why is it so
important in planning a web site? Just as the architect
coordinates the engineering, aesthetic, and functional needs
of a physical building, the information architect works to
develop the structural foundation and functional
specifications of a web site. This seminar will review the
steps in planning and executing a sound information
architecture for web sites, with special attention to
scientific/technical/medical (STM) publication sites. The
visual logic of the web site design is then built upon the
structural logic of the architecture. The result should be a
site that is easy to use, easy to maintain, and flexible enough
to grow as the content expands. We will review important
questions that must be answered when developing,
analyzing, and de- signing web sites, such as:
What are the key objectives for the web site? What are the
advantages of planning diagrams? What is the web site�s user
profile? What are the user�s information needs? What
unique features can a web site offer? What is the overall
structure of a web site? What types of information should
be linked? What types of navigational controls are required?
How do we design for limited screen space? How do we
monitor a web site to capture appropriate usage
information? How can SGML, XML, and HTML be used
to support template-driven design?
Wednesday, June 9, 1999 1 pm � 5 pm Language of the
Internet: The Fundamentals of Evolving Knowledge
Marjorie M. K. Hlava, President, Chairman, and founder
of Access Innovations, Inc.
Jay Ven Eman, PhD, Chief Executive Officer, Access
Innovations, Inc.
Are you AOD�d? Acronym overdosed? AARCII, MARC,
The rich new world of knowledge resources on the Internet
and intranets is overflowing with technical specifications,
standards, and quasi-standards (proprietary formats posing
as standards). New standards are quickly emerging. Existing
standards are evolving. What does it all mean? Where does
it all fit? What relates to what? What supports what? What
is important? Do you need to know any of this? How
much? In what depth? Understanding and rationally responding to this new world
impacts directly on the ability of publishers to remain
competitive and viable (and this includes nonprofit and
government publishing operations).
The history and interrelationship of these concepts is
covered. You will be introduced to historical database
designs and markup. We will trace this history to current
concepts and approaches. The transition from an exclusively
proprietary world to a more open standards environment is
presented, including the significance of this shift.

******Michael P. Thompson***Director of Communications*******
****303-422-3914**FAX 303-422-8894**