Job Announcement: Project MUSE Sales Coordinator, International/Special Markets Melanie Schaffner 29 Jan 2004 18:21 UTC

Of possible interest to SERIALST participants. Please excuse cross-posting.

Project MUSE Position Announcement

TITLE: Sales Coordinator, International and Special Markets, Project MUSE
LOCATION:  Johns Hopkins University Press, Baltimore, MD

Reporting to the Marketing and Sales Manager, this position is
primarily responsible for meeting division sales objectives for
Project MUSE online journal collections among international libraries
and institutional market segments outside of Muse's core university
and college library subscription base.

Duties include: identify subscription sales opportunities for Muse
collections in international markets and non-academic library
markets, develop marketing strategies and work with in-house and
external resources to implement; collect, analyze and pursue leads to
secure subscription sales; identify appropriate distribution channels
to reach international and non-academic customers, identify and
evaluate potential marketing partners, negotiate distribution
agreements and set goals for distributors, manage distribution
relationships and periodically review arrangements to ensure
organizational needs are best served.

Consult with Muse management and product development on the creation
of specialized subscription options to appeal to targeted market
segments; research appropriate marketing and sales opportunities for
targeted markets, including conferences, scholarly meetings, print
and electronic advertising vehicles, direct mail, and related
activities: recommend appropriate mix to effectively reach targeted
segments; attend appropriate industry events and on-site meetings to
make contact with customers, prospects and marketing partners; gather
and stay current on market intelligence and market conditions.

Develop content for Subscription Information section of Muse web site
targeting international and non-academic institutional customers and
prospects, coordinate with Usability and Outreach Librarian and Web
Development team to implement content on site; coordinate with
Fulfillment/Subscriber Services to ensure new subscription order
documentation is received and processed efficiently and subscription
instructions communicated to customers; coordinate with User Services
to promote usage of Muse journals in targeted markets through
development and distribution of appropriate instructional and
promotional materials.

Provide regular written reports to department and division management
detailing sales, prospect, distributor activity and market
conditions/market intelligence for targeted markets; manage budgets
for marketing and sales activities to targeted markets, analyze
returns on marketing/sales efforts and adjust strategy accordingly;
assist Marketing and Sales Manager with efforts to increase Muse
subscription sales across all institutional markets.

After initial orientation period, will work independently with
limited direction from supervisor as required or requested to meet
division sales goals; will work collaboratively with members of the
Project Muse team, including User Services, Web Development and
Subscriber Services; will direct activities of external marketing
communications firm as needed to implement marketing activities in
areas of responsibility; will have extensive contact with librarians,
institutional purchasing agents, library consortium representatives,
subscription agents, distributors, exhibition managers and service
providers, and related vendors and customers domestically and

BA/BS in Marketing, communication, business or related discipline;
minimum 1 year in a reference/acquisitions/collection
development/public services capacity in an academic, public or
special library plus 1 year of sales experience in a professional
environment, or minimum 2 years in a library sales or marketing
environment; at least 1 year of experience in international sales.
(5+ years of experience in library sales may be substituted for
degree requirement.) Advanced computer skills, including thorough
knowledge of common word processing, spreadsheets, database, contact
management and presentation applications; excellent professional
communication (written, verbal and listening) interpersonal and
presentation skills; excellent analytical, organizational and problem
solving skills; working knowledge of one foreign language, preferably
Western European; budget planning and management skills; demonstrated
ability to work independently and as part of a team; demonstrated
ability to manage projects, prioritize multiple tasks and meet
deadlines in a fast-paced environment.

Candidate must be willing and able to travel domestically and
internationally up to 30% of the year. Moderate lifting (up to 40
lbs) of promotional materials and equipment is required. Valid
passport and U.S. Drivers' license is required. NOTE: The successful
candidate for this position will be subject to a pre-employment
background check.

ALA-accredited MLS degree. Familiarity with market research
techniques and experience developing/implementing product marketing
strategy. Experience developing and delivering instructional,
informational or sales presentations for audiences of varying sizes.
Familiarity with web page design and common HTML editing
applications. Working knowledge of two or more foreign languages.
Experience in either acquisitions or user training for
online/electronic resources in an academic, public or special library
environment. Experience in marketing/selling electronic resources to

Approximate Starting Salary: Commensurate with experience.

Project MUSE's mission is to provide electronic access to primary
current periodical content from not-for-profit publishers in the
humanities and social sciences to research libraries, master's
colleges and universities, four-year colleges, and a mix of community
colleges, public libraries, high schools and other special libraries
nationally and internationally. Managed by the Johns Hopkins
University Press, in collaboration with the Milton S. Eisenhower
Library at Johns Hopkins University and the participating publishers,
MUSE currently provides online access to over 250 titles from some 40
publishers to over1,000 subscribing libraries worldwide. The Project
has been hailed for its library-friendly licensing and usage
policies, easy online navigation, and reasonable pricing plans.  For
more information on MUSE, log onto

To view the position announcement and apply online, go to, select "Search Jobs@JHU," and enter "14006" as
the Requisition Number.

The Johns Hopkins University is an equal opportunity employer. See

Contact:  Johns Hopkins University/Homewood Human Resources (410) 516-8048
Questions about this position may also be directed to Muse Marketing
and Sales Manager Melanie Schaffner at