Commercial digest (2 messages) Bob Persing 02 Oct 2009 18:10 UTC


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This week's digest contains 2 messages:

1) ALPSP – North America November 2009 workshop offerings
2) JSTOR announces the appointment of Mary Rose Muccie to the position
of Current Journals Director

Message #1:

Subject: ALPSP – North America November 2009 workshop offerings
From: "publicist" <>
Date: Fri, 02 Oct 2009 10:54:14 -0400

ALPSP – North America November 2009 workshop offerings

ALPSP one day workshops – targeted, cost-effective
training to equip today's publishers for tomorrow's
challenges - expert tutors - small group learning (12-16
participants) - highly interactive - focus on practical
For details see or contact Isabel
Czech, Executive Director ALPSP North America,

Hurry – early bird rates end on Monday, October 5!

November 4, 2009 – Washington, DC
The Journal Editorial Office

Participants will gain a broad overview of the workings of
the editorial office in both non-commercial and commercial
publishing companies. This workshop is highly interactive
and the emphasis is on practical problem solving and sharing
of experience. Participants will be able to see how they can
help to improve and shape the journals they work on and will
learn best practices from peers.

Who Should Attend: This is an introductory workshop suitable
for editorial assistants, editorial administrators and
anyone who has one to two years' experience in an editorial
administrative capacity.

• Brief overview of the journal's publishing business
and environment
• A day in the life of an article
• The why's and how's of the process
• The peer review process, including electronic
submission and review systems
• Efficient journal administration: hints and tips,
key tasks, problem solving, and forward planning
• The role of, and relationship with, the editor,
editorial boards, reviewers, and authors

Learning Objectives:
By the end of the workshop attendees will understand the
role of the editor, the editorial team and reviewers, and
the relationship with these groups; gain a good
understanding of the key tasks required of an editorial
assistant or administrator; understand the journal review
process and author expectations; gain useful tips on how to
manage journal administration efficiently; gain advice on
best practices from their peers in the industry.

Tutors: Evelyn Jabri, American Chemical Society, Nancy
Winchester, American Society of Plant Biologists, & John
Long, American Society of Plant Biologists
Location: Washington, DC
Venue: AGU (American Geophysical Union)

November 5, 2009 – Philadelphia, PA
Understanding Journal Metrics

Do you really know what an Impact Factor is? Many of us
think we know, but do we really? What about the Eigen factor
and the H-index? These are three different metrics that tell
us something about the usefulness and value of the journals
we publish; wouldn't it be great to truly understand them
and know how to use them to promote our publications? Two of
the industry's leading experts will share their knowledge
and help bring us to the next level.

Who Should Attend: This workshop is designed for
publishers, editors, librarians and academics who truly want
to understand bibliometrics and how to put them to the best

• How should the Impact Factor be used?
• What pitfalls should be metrics that tell us something
about the usefulness and value of the journals we publish;
wouldn't it be great to truly understand them and know how
to use them to promote our publications? Two of the
industry's avoided in using it?
• What are the H-index and Eigen factor?
• How do they differ from the Impact Factor?
• What do they tell us?
• What do usage reports and download counts tell us?
• As we move forward from the impact factor and other
metrics, what can we learn from other measurements of
quality and usefulness?
• What does the future hold in store?

Learning Objectives:
Having an accurate, thorough understanding of the various
metrics that exist in publishing today will enable attendees
to interact more effectively with authors, prospective
authors, and librarians, and will also provide ideas for
effective journals marketing.

Tutors: Marie McVeigh, Thomson Reuters Scientific & David
Tempest, Elsevier
Location: Philadelphia, PA
Venue: University City Science Center

November 17, 2009 – Philadelphia, PA
Fundamentals of Journals Finance

What do all those financial terms mean? Can you make any
sense of the financial information provided to you? This
course will provide an in-depth look at journal finances
with an overview of profitability, revenue streams and

Who Should Attend: This workshop is designed to provide an
introductory overview for non-financial managers with
responsibilities in journal publishing (e.g., publishing
editors, managing editors, and marketing managers) or to
serve as a refresher for more experienced staff wanting to
update their knowledge. The course will also be relevant to
all publishing staff whose activities impact on overall
journal profitability, e.g., product managers, production
editors. The course is practical with worked examples
(calculator required!). This course is not suitable for
qualified accountants.

• Understanding profit and loss statements
• Journal budgeting
• The balance sheet and cash flow
• Financial ratios
• Reforecasting
• Your finance director's perspective
• Journal publishing: future financial challenges

Learning Objectives:
By the end of the workshop attendees will be able to review
the financial performance of journals; play a greater role
in financial matters; understand financial terminology;
interpret and question profit and loss accounts and balance
sheets; understand the annual cycle for budget and pricing
decisions; understand and better influence a finance
director's perspective; and develop a better appreciation of
how new business models might impact on journal finances.

Tutors: Corey Gray, Taylor and Francis & Paul Hilger, M&A
Consultant and Author
Location: Philadelphia, PA
Venue: University City Science Center

November 18, 2009 – Washington, DC
Licensing Digital Content

What do you need in a digital license and why? Licensing
content has rapidly become a key component of the academic
publishing environment. This course will outline the
development of electronic licensing and how it relates to
primary product sales, secondary sales and copyright.

Who Should Attend: This course is aimed primarily at staff
responsible for electronic licenses and products. It will
therefore be suitable across contracts, rights & licensing,
sales & marketing and library liaison functions. Attendees
should have a grasp of the copyright and legal framework.

• Types of licenses and agreements
• Model licenses
• Drawing up appropriate licenses
• ‘Must-have' clauses and why you need them
• Applicable law
• Usage statistics, perpetual access, inter-library
loan and authentication provisions
• Licensing relationships with customers

Learning objectives:
By the end of the workshop attendees will be able to analyze
and assess types of agreements from signed contracts to end
user click-through models; draft complex licenses with skill
and confidence; resolve individual questions and problems
(via group/tutor discussion).

Tutors: Carol Richman, SAGE, Valentina Kalk, World Bank
Publications, Eric S Slater, American Chemical Society & Ed
Colleran, Copyright Clearance Center
Location: Washington, DC
Venue: American Chemical Society

November 19, 2009 – Washington, DC
Project Management in Publishing

Today, every part of the publishing process is subject to
change. Time and cost efficiency have never been more
important. How well we manage the changes we’re being
faced with will determine our level of success. Utilizing
appropriate project management methods can help you gain
control over an unwieldy project and increase your chances
for a winning result.
Who should attend: The course will help managers and project
team members handle change within their organization.

• Project management primer
• Book vs. street project management methodology
• Managing the process from concept to conclusion
• The people: change management
• Sampling of case studies
• Breakout sessions to plan upcoming projects
• Group presentations and feedback

Learning objectives:
Course delegates will learn about, and how to apply, project
management methods appropriate for a variety of publishing

Tutors: Cara Kaufman, Kauffman Wills group LLC & Carolyn
Hassett, SAGE Publications
Location: Washington, DC
Venue: AED (Academy for Educational Development)

Fee per course: ALPSP members $450.00; Non-members $550.00.
Early Bird discounts until October 5. All workshops are
full day and include continental breakfast, coffee/tea
breaks, lunch, and workshop materials.

To register go to or
For additional information or questions contact Isabel
Czech, Executive Director, ALPSP North America,

For more information about NASIG, see:

Marilyn M. Carney
Publicist, NASIG, Inc.

Message #2:

Subject: JSTOR announces the appointment of Mary Rose Muccie to the
position of Current Journals Director.
From: David Fritsch <david.fritsch@ITHAKA.ORG>
Date: Fri, 2 Oct 2009 11:42:33 -0400

New York, NY

October 2, 2009

JSTOR announces the appointment of Mary Rose Muccie to the position of
Current Journals Director.

Mary Rose Muccie will join JSTOR, a service of the not-for-profit
ITHAKA, on October 26, 2009 as Current Journals Director where she will
efforts to cultivate and deepen relationships with university presses and
scholarly associations, building their participation in the new Current
Scholarship Program announced last month by JSTOR and University of
California Press. She will also manage the Program’s operations and lead
business strategy going forward.

”The Current Scholarship Program continues JSTOR’s long history of
sustainable collaborative programs that benefit libraries, publishers, and
scholars,” says Muccie. “I look forward to being a part of this important
solution and to working with colleagues at all levels to make it a success.”

A highly regarded leader in digital publishing, Muccie has led Project
MUSE, an
online aggregation of humanities and social science journals that is
part of
Johns Hopkins University Press for the last three years. During that
time she
initiated a substantial upgrade of features and functionality of the MUSE
website and reworked MUSE policies to provide a better return for
and enable growth for the organization. Prior to joining MUSE, Mary Rose
served for 13 years at the Society for Industrial and Applied Mathematics
(SIAM), most recently as Publisher, overseeing both their journals and book
publications. At both MUSE and SIAM, Muccie collaborated with JSTOR, first
to digitize and make available SIAM’s archival journal content and later to
establish connections between the JSTOR and MUSE platforms to ease faculty
and student use of the content across the sites.

“I can think of no better candidate to lead this new initiative,” commented
Michael Spinella, ITHAKA’s Executive Vice President of Global Content
Alliances and JSTOR Managing Director. “We are absolutely thrilled that
Mary Rose is joining us. She has a deep understanding of digital
publishing and the diverse needs of publishing organizations, a track
record of delivering value and results, and an infectious dedication
demonstrated throughout her career to serving the scholarly community.”

The Current Scholarship Program will build on what JSTOR is today and aims
to provide a new and sustainable approach to online publishing. It will
current and historical scholarly content available on a single, integrated
platform, provide a single point of purchase and access for librarians
and end
users around the world, and ensure its long-term preservation. “I am
by the vision for this initiative,” said Muccie. “It recognizes the
benefits that
can be realized through scale and collaboration, but also values in
ways the independence that press and society publishers need in setting
prices and other areas to be successful.” The first current content will be
available to libraries beginning in 2011.

Muccie will start work later this month and relocate back to the
area, her home for many years before joining MUSE. She will work in
Princeton office.


JSTOR ( is a preservation archive and research platform
for the
academic community. Through JSTOR, faculty, researchers, and students are
able to discover, use, and build upon a wide range of content in a trusted
digital archive of over 1,000 academic journals, as well as conference
proceedings, monographs, and other scholarly content. Nearly 6,000
and cultural heritage institutions and hundreds of the world's leading
of scholarly literature participate in and support JSTOR. JSTOR is part of
ITHAKA, a not-for-profit organization helping the academic community use
digital technologies to preserve the scholarly record and to advance
scholarship and teaching in sustainable ways. ITHAKA also includes two
additional services – Ithaka S+R and Portico.

Media Contact:

Heidi McGregor
VP, Marketing & Communications