Available merge tags for inserting dynamic and personal content

A number of merge tags are available throughout the Simplelists platform. These can be used to enter dynamic information depending on the context of the particular content in question. For example, merge tags can be used to insert the list description into a welcome message or a member’s name into the body or subject of a list email.

All merge tags are available for use throughout, as long as the context makes sense. For example, tags related to a list are not available when sending a general confirmation request that is not related to a list.

Merge tags are normally available by default. The exception is when they are used to insert content into an original email itself (rather than, for example, the list footer). In this case they need to first be enabled with a list’s settings.

The table below shows the available merge tags.

List of available merge tags

Name Description
$TO_EMAIL The email address the email is being sent to
$TO_NAME The full name of the recipient the email is being sent to
$TO_FIRSTNAME The first name of the recipient the email is being sent to
$TO_SURNAME The last name of the recipient the email is being sent to
$CCID The custom contact ID for the member
$CEID The custom email ID for the member
$LIST_EMAIL The email address of the list
$LIST_DESCRIPTION The description of the list
$LIST_NAME The list name
$MEMBERS The email addresses and names of the list members (maximum 50)
$MEMBER_NAMES The names of the list members (maximum 50)
$MEMBER_EMAILS The email addresses of the list members (maximum 50)
$UNSUBSCRIBE The URL to unsubscribe from the list, unique for the member if possible
$SUBSCRIBE The URL to subscribe to the list
$FROM_NAME The name of the sender of the original email
$FROM_EMAIL The email address of the sender of the original email
$FROM The name and email address of the sender of the original email