Please reply to JoAnne Lehman, not to SERIALST. Thanks. --ed.
I handle circulation for Pacific Northwest Quarterly, a small but
respected scholarly journal of history, published here at the
University of Washington. Our total circulation is around 1200, and
fewer than half of our subscribers are college and university libraries
-- with most of those subscriptions handled by EBSCO, Faxon, and a few
other agents. Although we suspect that most of the major libraries that
should carry us already do (we've been around for 85 years), we're always
interested in ways to reach the ones that should but don't yet --
but we have very few (hardly any) advertising dollars and a tiny staff.
One subscription agent regularly suggests to me that I spend some of
those scarce dollars advertising through them -- say, by paying to have
PNQ represented at library exhibits or to have our title listed in bold
type in their catalog. I've resisted so far, but I thought I'd ask for
comments from some of you who are responsible for purchasing decisions:
How much are you influenced -- or even informed -- by such displays or
listings, particularly in this era of scarce *purchasing* dollars? Also,
any other thoughts/advice you might have, from your side of the journal
picture, about the most effective ways for a (low-budget) publisher to
let you know what's available . . .
Feel free to write to me privately at
Pacific Northwest Quarterly
4045 Brooklyn Avenue N.E.
Seattle, WA 98105