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ALA Midwinter: ALCTS/AAP Joint Cmte. Designing Library Marketing Jana Lonberger 30 Jan 1997 22:28 UTC

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ALCTS and the Association of American Publishers (AAP) will again
join forces to conduct a comprehensive survey of the library market.
All interested publishers, librarians, and vendors attending the ALA
Midwinter Meeting are invited and encouraged to attend the planning
meeting of the ALCTS/AAP Joint Committee and help design a new survey.

Carried out about every 10 years, the ALCTS/AAP Library Marketing
Survey provides librarians, publishers, and vendors with a better
understanding of the market as a whole and clearer insight into each
others' needs. The survey was first conducted in 1975 and again in
1986. The new survey will reflect changes in the past decade and the
effect of new technologies on the way we do business.

The ALCTS/AAP Joint Committee will meet on Sunday, February 16 at
2:00 p.m. at the Washington Convention Center, Rm. 22. The Committee
will be joined by the Cataloging in Publication (CIP) Advisory Board.
A demonstration of CIP's electronic projects and discussion of CIP
compliance procedures are planned. A second Joint Committee meeting,
to initiate planning for the marketing survey, will be held on Monday,
February 17 at 2:00 p.m. at the Westin City Center (formerly the
Washington Vista Hotel) in the Monticello West Room.

Jana Lonberger/Reference Dept.
Library & Information Center/Georgia Institute of Technology
(404)894-1395  FAX:  (404)894-8190