Blogs in this category discuss how to make the most of your group email lists in general. This includes best practices of running email lists and complying with specific legislation.
For universities, law firms, associations, and professional organizations, email is rarely just a communication tool. It is part of your operating record. Policy announcements, governance updates, alumni newsletters, member notices, and client alerts all go out via mailing lists.
You should clean your email list at least every three to six months — quarterly for most organizations. The right frequency depends on your list size, sending cadence, and how quickly membership changes.
If you run an email list for an institution, your privacy policy is doing more work than you might expect. It is not just there to satisfy a legal requirement. It is the document people turn to when they want to understand how your email system really behaves.
When managed correctly, email marketing can be a key part of any cross-channel marketing strategy and is often one of the most effective channels for generating a strong ROI.
Email marketing can be a powerful channel for business growth.
Email remains the foundation of most organizational communication.
Email remains one of the most important channels for building connections between brands and their audiences. It’s also one of the best marketing channels for driving sales, with 59% of marketers saying it is their highest ROI channel.
Email is one of the most important tools that many businesses use, with 87% of companies surveyed claiming it’s critical for their ongoing success.
Email campaigns are one of the most powerful tools for small businesses to connect with customers and drive awareness, leads, and sales.
Have you ever sent out an email you were really happy with and then been disappointed with the results? You’re not alone.
If you’ve ever sent an email campaign filled with optimism and confidence – only to feel a sense of disappointment when you look at your open rate metrics, this post is for you.
Whether you’re running an online discussion group, managing casework in a legal firm, or an e-commerce company looking to drive more leads and sales – email is an important channel for helping you connect and communicate with your audience.
