Blogs General information about emails and lists

General information about emails and email delivery, including that related to emails being used for group discussion and email lists.

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Email is still one of the most common ways you communicate with colleagues, clients, and members. But when messages contain personal data, financial information, legal material, or internal discussions, an important question arises: is email secure for sensitive data?

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Authenticated Received Chain (ARC) is an email authentication protocol that preserves verification results when messages pass through intermediate servers like mailing lists or forwarding services.

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Email remains a core communication channel for universities, legal firms, associations, and other institutions. It is reliable, widely understood, and deeply embedded in day-to-day operations.

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For many organizations, the highest-risk emails are not one-to-one messages. They are the messages sent to groups: policy updates, legal notices, member communications, and operational alerts that reach hundreds or thousands of people at once.

A graphic showing a busy image with lots of emails being sent in bulk

If you regularly need to contact a large group of people, whether it’s school staff, parents, club members, or colleagues, finding the best email services to send bulk email is essential.

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Mass emailing once meant blasting the same message to thousands of people and hoping for the best. Those days are long gone. In 2025, mass email services have evolved into intelligent communication platforms built on segmentation, personalization, and automation.

An image showing a finger on an envelope representing the clicking of an email

If you want to improve the results of your email marketing campaigns, you first need to understand how they’re performing. Open rate and click rate are two important metrics that help you understand how well your emails are working and how engaged your audience is.

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Email is an important part of the digital marketing landscape, yet its potential is often undervalued – especially in the legal sector.

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Email is still one of the most powerful business tools around — and in 2025, it’s more important than ever. With more than 90% of organisations relying on email as a key part of their operations, it’s the go-to for communication, collaboration, and outreach.

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A study by Litmus found that 91% of businesses view email marketing as critical for the success of their company. Yet despite its importance for business success, a lot of companies aren’t managing email marketing as effectively as they could be – often neglecting things that could improve results, like personalization.

Sender Policy Framework written on the keyboard button

Email phishing and scams have become increasingly sophisticated, posing a significant threat to businesses and individuals alike.

A word card with the word SMTP. It is an abbreviation for Simple Mail Transfer Protocol as eye-catching image.

Have you ever wondered "what is SMTP?" and why it matters for your email communications?