In this post, we share some basic tips for those of you who are just starting out in email marketing. You might be about to launch a regular email newsletter to raise awareness of your work and/or invite your readers to sign up to a product or list (responding to a 'call to action’ or COA).
There is lots of information out there about when is the best time of the day/week to send email newsletters, ensuring that as many people as possible open (and read) your message. We’ve already written about how to come up with a good subject line to increase your open rates and in this post we’ll look at the variety of data that analyses the best time to send your email.
We have just completed the final video in our HTML emails series which takes you through everything from designing your email, to writing the code for responsive emails and finally to testing and sending the email. Here are all six parts of the series:
In Part 5 in our video series on creating HTML emails we show you how to add images to the email.
In Part 4 of our video series on creating HTML emails we show you how to add text to the email using tables and also style the text using inline CSS.
We are in the process of making a short video series: 'How To Create HTML Emails’. Part 3 of the series takes you through the HTML which can be used as a starting point when writing the code. We’ve included the code here so that you can copy and paste it if you want to get started making an HTML email quickly:
All modern email clients come with a spam filter, including Gmail. This is generally a good thing because it prevents your inbox filling up with spam emails - instead spam emails get sent straight to your spam folder and don’t ever make it to your inbox.
Some of our customers have requested a feature where members can take a break from receiving list emails rather than completely unsubscribe. We could see that this feature would be useful in a lot of situations...
If you take part in email marketing it’s worth taking a few minutes to familiarise yourself with the law on spam. The law in the UK (the US will be covered in the next post) regarding spam emails is relatively straightforward and spending a few minutes making sure that you understand what you can and can’t do will keep you on the right side of the tracks and help you avoid fines of up to £5000!
We’ve just completed a series of short videos on subscribe forms. These videos take you through everything that you need to know to place a subscribe or unsubscribe form on your website: adding a the form to your site, customising the form to suit your needs and styling the form to match your website perfectly... Adding A Form To Your Website This is very simple - just login to your simplelists account, navigate to 'general settings’, select 'subscriptions’ and you’ll see the code which you can copy and paste to your website.
We often get queries from Gmail users asking something like this:
