If you want to improve the results of your email marketing campaigns, you first need to understand how they’re performing. Open rate and click rate are two important metrics that help you understand how well your emails are working and how engaged your audience is.
Email has evolved as a powerful and versatile tool for helping businesses communicate with both internal and external audiences.
In 1971, Ray Tomlinson sent the first ever email. At this time, no one could have predicted how far email would revolutionize the way we communicate and how integral email would become to our everyday lives.
When you send emails to your list using Simplelists it is possible to insert members’ names into the emails. This personalises the message and allows recipients to see their name in the short email preview they may see in their inbox. This short post explains how to use this feature.
