A healthy email list is important to ensure that you can contact a range of clients and drive success in your business. If you are already using Simplelists for email marketing, this won’t come as a surprise. If you are just starting a business, developing a list of contacts or ‘members’ can be challenging, especially when your customers are receiving other marketing messages in their inbox and becoming more sensitive to spam. Nevertheless, there are some effective ways to build a list of relevant members who will want to receive your emails.
When you contact the members of your email list, it is likely that your message will include a link to a page on a website designed specifically for them to read more, subscribe and/or visit email archives - this is called a 'landing page’ and these can be generated automatically using Simplelists. So that the page that they land on looks correct and does what you need, you may want to make sure that your list members see your branding or logo when they click through. In this post, we explain how to customise your landing page and share some other top tips for making the landing page 'perfect’.
