Mass emailing once meant blasting the same message to thousands of people and hoping for the best. Those days are long gone. In 2025, mass email services have evolved into intelligent communication platforms built on segmentation, personalization, and automation.
A study by Litmus found that 91% of businesses view email marketing as critical for the success of their company. Yet despite its importance for business success, a lot of companies aren’t managing email marketing as effectively as they could be – often neglecting things that could improve results, like personalization.
Email is one of the most important communication tools for many organizations.
