Simplelists offers you a range of options for managing your group email. It’s important to note that we offer free trials for single and multiple list accounts so you may want to use these to carry out a one-off email campaign or have a go at setting up a group list. In this post, we explain the types of accounts in more detail so you can make the right choice to suit your needs.
We have written on this blog before about the importance of email deliverability and what we do to ensure your emails reach their recipients. Spam filters implemented by different email clients (Gmail, Yahoo, Hotmail, etc.) are becoming increasingly sensitive, to make sure that non-legitimate, spam emails aren’t delivered. Ensuring emails are delivered to the inbox is pretty much guaranteed if your list members have 'whitelisted’ you. This means, simply, that you (as the sender) have been added to their list of 'approved’ or 'safe senders’. Different email clients carry out the whitelisting process in different ways and use different terminology. In this short post, we explain how to whitelist email addresses in Gmail.
When you send emails to your list using Simplelists it is possible to insert members’ names into the emails. This personalises the message and allows recipients to see their name in the short email preview they may see in their inbox. This short post explains how to use this feature.
The UK’s email marketing compliance landscape has undergone its most significant transformation since Brexit. The Data (Use and Access) Act 2025 closes a long-standing enforcement gap by aligning PECR fines with UK GDPR penalties – meaning organisations now face potential fines of £17.5 million or 4% of global turnover for non-compliant email marketing, whichever is greater.
Your landing page is often the first impression potential customers have of your business. Visitors form judgements within 50 milliseconds of arriving, and 75% make their initial assessment within three seconds. Strong, consistent branding builds immediate trust and signals professionalism.
Simplelists keeps a record of all of the emails that have been sent to your list. This archive can be useful for new list members who might need to quickly get to grips with topics that have already been covered in a private group discussion. It is also a great tool for keeping a back up of all of your communications. If you haven’t already, you can learn how to set up, view and personalise the archive in a recent post on our blog. Below, we explain how to search your email archive, allowing you to find old emails using a keyword search.
Simplelists is designed to be quick, easy and simple to use. It also has a selection of powerful features for users who want more from their email management software. People who sign up to Simplelists do so for many reasons. They may want a way to manage group email discussions, use email for marketing purposes, or send regular updates and other information to list members. We are often asked what Simplelists can do, so this short post is a reminder of our features.
HTML emails are formatted like a web page and can include colours, graphics, tables and links. Most emails that you receive from a shop/business that you subscribe to are likely to use this kind of email. Plain text emails are more like what you might expect to receive from a friend or in a typical work email. Before sending an HTML email to your list, it is worth considering the pros and cons of HTML and plain text emails.
When you start to build an email list you may only have a few members. If this is the case, inputting people’s details manually via the Simplelists members area is straightforward. When your list starts to grow, you may find it helpful to add a large number of subscribers at one time, from a spreadsheet. It is also useful to have a spreadsheet copy of all your list members for your own records. In this short post, we explain how to add members to your list from a spreadsheet.
Having a form on your website that allows people to sign up to an email list is a great way to grow your email list and increase the potential for your messages to be shared beyond your list members. In this short post, we explain what a subscribe form is, how it can work for growing your list, and how to use Simplelists to create a form for your site.
Simplelists is designed to be flexible so that it will suit your needs exactly. You might want to send email newsletters to a list of customers with you alone being able to post to the list. Or, maybe you have a team of people who will all need to be able to send emails to your customers. Or, perhaps you would like to use your list for a private group discussion and you would like anyone on the list to be able to contribute. Whatever your needs, you can customise your list by setting posting permissions. In this short post, we explain how you do this.
We have already discussed on our blog how a well thought-out and well-designed footer on your email can ensure that your email complies with the law and avoids being marked as spam. The footer is a good place to include your contact information, invite recipients to visit your social media links, remind them why you are receiving the email, and include links to other important places (for example, your privacy policy or other news items on your website). In this short post, we remind you how to add a personalised footer to your emails when using Simplelists.
