Blogs

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Simplelists is delighted to announce that its CEO Andy Beverley was featured this week on Website Planet. During his interview Andy talked about the history of Simplelists and explained why customers love the simplicity, reliability and security that Simplelists provides for group email list hosting.

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Email marketing is a powerful tool for businesses looking to raise awareness, build relationships with their audience, and drive conversions.

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Email is an important part of the digital marketing landscape, yet its potential is often undervalued – especially in the legal sector.

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Email is still one of the most powerful business tools around — and in 2025, it’s more important than ever. With more than 90% of organisations relying on email as a key part of their operations, it’s the go-to for communication, collaboration, and outreach.

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When it comes to effective business communication, it’s hard to think of a channel that’s as popular and widely used as email.

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In today’s fast-paced, always-on world, capturing and maintaining the attention of your email audience is becoming a growing challenge for businesses of all sizes.

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A study by Litmus found that 91% of businesses view email marketing as critical for the success of their company. Yet despite its importance for business success, a lot of companies aren’t managing email marketing as effectively as they could be – often neglecting things that could improve results, like personalization.

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Email phishing and scams have become increasingly sophisticated, posing a significant threat to businesses and individuals alike.

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Have you ever wondered "what is SMTP?" and why it matters for your email communications?

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In today’s digital age, email remains the backbone of business communication – but only when it actually reaches the inbox.

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Email deliverability is the fundamental measure of an email’s successful journey to an intended recipient’s inbox. In the vast landscape of digital communication, ensuring that your carefully crafted messages reach the right audience is paramount.

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The power of email as a marketing tool in today’s competitive business landscape is undeniable. A staggering statistic reveals that 59% of businesses consider email twice as effective as Pay-Per-Click (PPC) advertising in generating leads.