Email addresses can be difficult to remember, resulting in mistakes when people send you an email. An alias can be used to make a straightforward replacement for a long or hard-to-remember address. An alias can also be used to forward messages sent to the alias on to another specified email address or group of addresses.
A recent study carried out by ReturnPath estimated that only 79% of emails sent by legitimate email marketers (i.e. emails sent to people who signed up to your list) reach the inbox. Spam filters are becoming more and more sensitive, to ensure that non-legitimate, spam emails don’t get delivered. It is important to follow a simple set of rules to ensure that your list members receive the emails they have signed up for.
In this post, we share some basic tips for those of you who are just starting out in email marketing. You might be about to launch a regular email newsletter to raise awareness of your work and/or invite your readers to sign up to a product or list (responding to a 'call to action’ or COA).
There is lots of information out there about when is the best time of the day/week to send email newsletters, ensuring that as many people as possible open (and read) your message. We’ve already written about how to come up with a good subject line to increase your open rates and in this post we’ll look at the variety of data that analyses the best time to send your email.
We have just completed the final video in our HTML emails series which takes you through everything from designing your email, to writing the code for responsive emails and finally to testing and sending the email. Here are all six parts of the series:
In Part 5 in our video series on creating HTML emails we show you how to add images to the email.
In Part 4 of our video series on creating HTML emails we show you how to add text to the email using tables and also style the text using inline CSS.
We are in the process of making a short video series: 'How To Create HTML Emails’. Part 3 of the series takes you through the HTML which can be used as a starting point when writing the code. We’ve included the code here so that you can copy and paste it if you want to get started making an HTML email quickly:
All modern email clients come with a spam filter, including Gmail. This is generally a good thing because it prevents your inbox filling up with spam emails - instead spam emails get sent straight to your spam folder and don’t ever make it to your inbox.
Some of our customers have requested a feature where members can take a break from receiving list emails rather than completely unsubscribe. We could see that this feature would be useful in a lot of situations...
Email now takes up a significant part of almost everyone’s working day. If you spend more than an hour each day using email it makes a lot of sense to make your email routine as efficient as possible.
We’ve just completed a series of short videos on subscribe forms. These videos take you through everything that you need to know to place a subscribe or unsubscribe form on your website: adding a the form to your site, customising the form to suit your needs and styling the form to match your website perfectly... Adding A Form To Your Website This is very simple - just login to your simplelists account, navigate to 'general settings’, select 'subscriptions’ and you’ll see the code which you can copy and paste to your website.
